The point being, you get the crop for which you’ve sown. Many speakers are planting the wrong seeds, or not planting anything, and then expecting a harvest beyond their wildest dreams. They are doing activities that do not yield speaking engagements (or book sales) and then wonder and complain why.
They are focused on the result … standing on a stage speaking … instead of focusing on what leads to that result. Standing on a stage in front of a group of people delivering your message is THE FRUIT from the seeds sown.
The Internet and social media make our lives vary transparent to those who are watching. Remember, as a speaker or public figure, event planners are searching the Internet and what what is posted or not posted. They are watching what you show them.
As a speaker agency owner, I watch speakers and what they do too. Often I’m various speakers at different levels to see what works or doesn’t work. I also talk with event planners daily. Many times they tell me they’ve searched for a specific speaker on the Internet and social media to see what they offer before contacting the agency to learn more about booking them for their event.
Here’s what I see from many speakers who think (or tell me) they are a professional speaker. By saying they are a “professional speaker,” there are some activities, or seeds, that are intrinsic to getting the results wanted.
Please read through the following list of activities that I see posted over and over by speakers. I’ll let you decide if you think these will cause an event planner to be interested in inquiring about the speaker for their event.
- Posting of their shopping trips
- Posting of their vacations (plural) and playing with their friends, family, and/or grandchildren
- Posting about the food they’ve cooked, or restaurants where they are eating
There’s nothing wrong with posting any of the above on their personal pages. When there is nothing posted about them out speaking somewhere, working on new projects, writing their next book, or discussing topics that center around their core message, they are planting orange seeds and expecting apples.
What Are Good Seeds for a Speaker to Sow?
Doing the following with consistency, garners further interest, grows the speaker’s followers/platform, and gets results of event planners inquiry about them for events:
- Posting with consistency on social media platforms about your message, your audience, what solution you have for their problem, your books, programs, events, new things coming down the pike.
- Sending out emails to people who have attended your past events to keep them abreast of what you’re doing.
- Sending out emails to past and new event planners to let them know what you do.
- Mailing out post cards to targeted event planners.
- Writing a blog.
- Writing their next book.
- Creating promotional materials including a killer demo video.
- Taking ongoing training on various aspects of being a speaker to sharpen your skills, and your ability to run your ministry/business effectively.
- Reaching out and actually connecting with your audience using the Internet.
- And, much more!
What You Sow, You Reap
I was at a writers conference several years ago when the keynote speaker read the Parable of the Three Servants in Matthew 25:14-30. He asked this question (and it’s stuck with me all these years later), “As it applies to your writing, [in our case, speaking] which servant are you?”
Verses 16-18 describe the three servants,
- “The servant who received the five bags of silver began to invest the money and earned five more.
- The servant with two bags of silver also went to work and earned two more.
- But the servant who received the one bag of silver dug a hole in the ground and hid the master’s money.”
Which one are you?
- If you are daily and with consistency planting good seeds, then you are number 1 or 2. You’ll yield results beyond just getting booked events.
- If you are not planting good seeds, then you’re probably number 3 and among the speakers who ask me why they aren’t getting booked.
What Do You Do?
Consistency is the key to planting good seeds. It’s daily throughout the year. With so many things to do, the wise farmer finds ways to automate and put processes in place so that each year they know when and what to do. It’s the same with speakers.
I’ve heard several speakers say, “I just need someone to give me a plan to follow.” After years of sharing with speakers at conferences and individual coaching, I’ve put together the tips and activities that focus on a week at a time … repeated each week of the year. When it’s followed consistency … it works!