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Lead Generating Products

Lead generating products are tools, services, or content designed to attract potential customers (leads) and encourage them to provide their contact information or engage further with a business. The primary goal of these products is to build a database of prospects who have shown interest in a company’s offerings. Here are some common examples of lead-generating products:
  1. Ebooks and Whitepapers: Comprehensive guides or reports on topics relevant to the audience that require users to enter their email address to download. 
  2. Webinars: Live or recorded online seminars that provide valuable information or training sessions, often requiring registration. See Presentation Slide Decks
  3. Free Trials or Demos: Allowing potential customers to experience a product or service for free for a limited time in exchange for their contact information.
  4. Quizzes and Assessments: Interactive tools that provide personalized results based on user input, often requiring a name and email to access the results.
Lead Generating Products, often called a lead magnet, is the first step of irresistible offerings, products, or programs you offer. It is a specific chunk of content with value given to a prospect in exchange for their contact information. This is the beginning of your sales funnel system.

Here's how it works: The lead magnet (valuable content) draws in the visitor to your website or social media page where they learn more. The visitor then downloads your lead magnet (aka free item) in exchange for their email. Finally, the content in the free item leads them to the next step which is a paid program or product. A lead magnet draws in and leads the consumer to the next step in your sales funnel.
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